Avoid These Common Mistakes When Closing A Sale

Dan Schawbel

Dan Schawbel is the leading personal branding expert for young professionals. Read total contour

People you know or take never met yet are googl'ing you. Let's face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Research Team institute that 47% of people search for information almost themselves online (Cocky-Googling), which was more double v years ago. Information technology's a pretty condom bet that percentage has climbed to over 50 or 60% by this year.

Some people might can it ego-surfing, but information technology'due south actually a skillful exercise to run across what results come upwardly for your proper noun. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to acquire more than about y'all. Hiring managers want to come across if you have a clean record in Google, which is your permanent record considering every move yous make (yep even a weblog annotate) is stored there forever. Before I went on a second appointment in one case, the daughter Google'ed me. If she hadn't liked what she saw, the 2d engagement wouldn't have happened. Endeavor doing it right at present and meet what you get.

There is no hiding from Google!

Google keeps track of just almost everything yous do on the internet. Information technology patrols and captures your online beliefs, such as when y'all post on your web log, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about yous, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a journal of your life. Your children and children'southward children volition be able to find out everything near yous when they grow older. "Mom, expect what I just found out almost Dad in Google." Your personal brand tin can't hide from Google. In that location is one major exception to this though.

Mutual names

If your proper noun is mutual, such as Mike Smith, so it will be very difficult to own your Google results. There are over 54 million results for "Mike Smith" in Google. Yous won't be able to compete with the athletes and musicians on the starting time few pages. If your life goal is to rank in the elevation ten results, that may be achievable, if you lot either get very famous or work extremely hard at building content each and every day for your entire life. At the age of sixty you might find out that Google inverse their algorithm and you'll lose all that hard work. The point being is that you lot'll take to differentiate your proper noun in order to rank high. I typically recommend you use your middle name or a nickname in this case. The worst instance scenario is that y'all change your name completely ;).

Celebrity names

Celebrities are very fortunate considering they get mass media attending, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. Nosotros're talking Google PageRank's of eight and higher! Your blog posts about these celebrities will never end up on the tiptop 20 results for their proper name unless you are Perez Hilton. If your name is the aforementioned as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have whatever friends with these names, but even with C-level celebrities, you don't stand up a chance. If you are stuck with a celebrity proper name, I propose that you build your brand around an surface area of your expertise or involvement and connect it to your brand name.

Unique names

While growing up, yous might have been made fun of people of your unique name because it was "different." Although you were ostracized and made fun of, right now you get to laugh at everyone else! With a distinct proper name, you lot are able to easily dispense the results for your name on search engines. When you lot get to your loftier school reunion and encounter your friends, you'll become the terminal express joy because yous tin be visible and control perceptions, while they simply cannot. When y'all Google your name, whether you take results that reflect your brand, you'll run into how difficult it will exist to rank high for it or not. Depending on the competition, it may take you a few days or a few months. Over time, if y'all work very hard, you'll own the top 10 results for your name.

In my next post, I'll talk about what you tin can do to gain control over your Google results and let your personal brand shine through.

Featured photograph credit: Adam Winger via unsplash.com

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Source: https://www.lifehack.org/422498/avoid-these-common-mistakes-when-closing-a-sale

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